In an ever-evolving mobile industry, Kenyan service providers are seeking new avenues to bolster their revenues amidst intensified competition and declining voice revenue. With voice tariff rates experiencing significant reductions, from Kshs.8 to below Kshs.2 per minute, mobile service providers are embracing mobile phone money transfer services as a means to augment their earnings. YU (Essar) has joined this trend by introducing YuCash, a mobile phone money transfer service akin to Mpesa, aimed at offering seamless money transfer capabilities to its subscribers. Currently, YU is diligently expanding its network of agents across the country, enabling subscribers to transact conveniently from any location nationwide.

Yu is committed to diversifying its product offerings to meet the diverse needs and expectations of its customers. Collaborating with strategic partners, such as Obopay, is part of Yu's plan to enhance the efficiency and reliability of its products. Obopay, a globally recognized player in mobile banking services, brings valuable expertise to this partnership. Yu, under the umbrella of Essar, entered the Kenyan market through the acquisition of Econet, which held the original license for telecommunication services in the country.

YuCash promises its customers the ability to send and receive money instantly and securely through their mobile phones. By embracing innovative mobile money transfer services, customers can enjoy a wide range of convenient mobile banking solutions. Technological advancements in Africa are positively impacting our daily lives, and YuCash stands at the forefront of this transformative wave.

To access YuCash services, you must possess a Yu SIM card, which comes with a preloaded YuCash menu. However, there are a few necessary steps to follow:
  • Register your SIM card with any authorized YuCash agent.
  • Visit a YuCash Agent and complete a Customer Registration Form provided by the agent.
  • Attach a copy of your National ID, Passport, Military ID, or Diplomatic ID.
  • Submit the filled form to the YuCash agent.
  • Upon successful registration, you will receive a confirmation number via SMS from YuCash.

After completing the registration process, you can proceed as follows:
  • Navigate to the yu Zone on your cell phone menu and select the YuCash option.
  • Send an SMS with the message 'YUCASH UP' to 777.
  • Allow 2 to 3 minutes for the menu to become interactive. Then, activate your YuCash account using the YuCash menu, providing the confirmation number received during registration. Once completed, you can start enjoying the seamless services offered by YuCash.

YuCash is revolutionizing mobile money transfers, enabling users to manage their finances effortlessly and securely, all from the convenience of their mobile devices.