Tuesday, October 18, 2011

Orange Kenya’s Mpedigree to Fight Counterfeit Drugs

Kenya’s efforts to get rid of counterfeit drugs out of the local market received a major boost after the countries third largest mobile service provider introduced ‘Mpedigree’; an SMS based system designed to identify fake drugs. Orange Kenya intents to run an aggressive SMS based campaign in partnership with the Medical services Ministry through Mpedigree in Kenya and Cameroon where alarming estimates of 30 percent drugs are counterfeit. Counterfeit drugs in most African countries have proved to be a major thorn in their efforts to combat deadly ailments such as HIV, TB and Malaria; only recently, Kenya woke to some shocking news indicating presence of both HIV and Malaria counterfeit drugs in the country. Mpedigree is expected to help identify and confiscate fake drugs which will save lives and continue the government’s plans to contain diseases such as TB and Malaria.